President Tanaka is the president of a mega-corp company.

Appearances[edit | edit source]

Design[edit | edit source]

His appearance is of a middle-aged man with dark gray hair and gray eyes. He wears a gray suit and a faded dark red tie. Two years later in Persona 4, he wears a dark gray blue suit and a yellow tie. In Persona 4 The Animation, he has brown hair and dark brown eyes. He wears a dark navy suit with a red and yellow stripe tie. In Persona 5, he wears a black suit and a red and white tie along with a set of dark shades on his eyes.

Profile[edit | edit source]

He is known to be a successful and cunning businessman. Tanaka also hosts his own home shopping show, "Tanaka's Amazing Commodities", which shows every Sunday morning. He is also known as TV Tanaka.

Persona 3[edit | edit source]

If the Protagonist's Charm is high enough, he asks him to be a model for his products. He then swindles the protagonist out of a large sum of money. However, when he sees that the Protagonist is unaware they're being taken advantage of, Tanaka takes them under his wing and begins to teach him about business. The Protagonist would then create the Devil Arcana Social Link.

Tanaka, with a passion for making money and a lack of business ethics, teaches the Protagonist questionable sales tactics. It is implied that Tanaka's materialism may stem from his childhood, coming from a poor family and being constantly looked down upon by his peers.

Tanaka later takes an interest in a female colleague who enjoys doing charity work. He chastises her, but eventually realizes that what he truly loves isn't making money, but educating others so they can be successful. At the end of the Social Link, Tanaka makes a large donation to an orphanage. He gives the Protagonist the a Thank-you Letter from the orphanage, bestowing the Ultimate form Beelzebub.

In the expanded re-release Persona 3 FES, Tanaka is shown hounded by dozens of interviewers lambasting him for his unethical business techniques, demanding him for an explanation. Tanaka then tricks the interviewers, using the interview to advertise his products. Tanaka also mentions that he "has nothing to hide nor be ashamed of", implying that he's turned to socially responsible business methods.

As mentioned above, the Protagonist can also tune in to "Tanaka's Amazing Commodities" on TV on Sunday mornings, where Tanaka advertises his products.

Persona 4[edit | edit source]

Tanaka returns as a minor character in Persona 4, however, he is not represented by any Social Link. He returns as the host of "Tanaka's Amazing Commodities", where the Protagonist can purchase his products every Sunday morning. When the fog begins to thicken towards the end of the game Tanaka uses the fog scare to his advantage and sells only gas masks until a certain story related event is completed.

The Animation[edit | edit source]

In the anime on August 18th, he is seen on television selling a fishing rod and a fishing vest.

Persona 4: Dancing All Night[edit | edit source]

Tanaka shows up in previews for the game, where he mentions the DLC and Persona 5 extended preview disc that comes with the game. Tanaka is in charge of selling costumes, accessories, and songs.

Persona 5[edit | edit source]

Tanaka now operates online shopping, which allows the Protagonist to purchase his products by ordering online. They need to purchase a broken laptop in a shop outside Café Leblanc in Yongen-Jaya and a PC toolset in Machine Part Shop at Akihabara. The shop is accessible once the broken laptop has been fixed in the protagonist's room. While repairing the laptop will consume a time slot, the protagonist can freely access the shop afterwards without causing time to pass.

The product lists can vary, depending on the date and customer rank. The protagonist's rank advances to Black after spending a total 10,000 yen through purchases this way, then to Dark after 50,000 yen, and maxes out at Chaos after 100,000 yen. Available items range from powerful accessories, clothing whose identity can only be revealed after a wash at the laundromat, and transmutable equipment for itemization. Purchases take several days to arrive at Leblanc, and no new orders can be placed until the previous one arrives.

Gallery[edit | edit source]

 
President Tanaka.png
Artwork of President Tanaka
 
President Tanaka make cameo appearance.jpg
President Tanaka's Home Shopping Show Host
 
Persona Dancing President Tanaka Mask1.png
President Tanaka mask in the Persona Dancing games.
 
Persona Dancing President Tanaka Mask2.png
Golden President Tanaka mask in the Persona Dancing games.

In Other Languages[edit | edit source]

Language Title
Flag of the United States English President Tanaka
Flag of Japan Japanese 社長・たなか (Shachō Tanaka)
Flag of South Korea Korean 타나카 사장 (Tanaka Sajang)

Trivia[edit | edit source]

  • In the ending scene for the Devil Social Link in Persona 3, the Protagonist watches TV and sees a commentator who states that Tanaka is obsessed with money. The man says that "he'd slit his mama's throat for a five-yen piece", which is most likely a reference to a popular quoting from Final Fantasy VI, when Edgar talks about the character Shadow on the latter's first appearance and says, "he'd slit his mama's throat for a nickel!"
  • In P3 FES, starting Tanaka's social link on 1/31 will allow the player to completely skip the final battle and lead directly to the true ending.


Characters
Playable Male Protagonist - Female Protagonist - Yukari Takeba - Junpei Iori - Akihiko Sanada - Mitsuru Kirijo - Fuuka Yamagishi - Aigis - Koromaru - Ken Amada - Shinjiro Aragaki - Metis
Social Link Kenji Tomochika - Hidetoshi Odagiri - Bunkichi and Mitsuko - Kazushi Miyamoto - Chihiro Fushimi - Isako Toriumi - Keisuke Hiraga - Yuko Nishiwaki - Maiko Oohashi - Pharos - Bebe - President Tanaka - Mutatsu - Mamoru Hayase - Nozomi Suemitsu - Akinari Kamiki - Rio Iwasaki - Saori Hasegawa - Ryoji Mochizuki
Major Igor - Elizabeth - Theodore - Shuji Ikutsuki - Officer Kurosawa - Takaya Sakaki - Jin Shirato - Chidori Yoshino - Takeharu Kirijo - Kouetsu Kirijo - Eiichiro Takeba - Natsuki Moriyama - Nyx - Erebus - Margaret
Minor Kiyoshi Sakuma - Mr. Edogawa - Mr. Ekoda - Ms. Miyahara - Mrs. Terauchi - Kikuno Saikawa - Yuu Kimijima - Souta Aizawa - Kyouka Sayama
Cameo Yukiko Amagi - Noriko Kashiwagi - Man Drinking Alone
Location
Port Island Gekkoukan High School - Paulownia Mall - Iwatodai Station - Port Island Station - Naganaki Shrine - Dorm - Moonlight Bridge - Velvet Room
Tartarus Blocks: Thebel - Arqa - Yabbashah - Tziah - Harabah - Adamah - Monad Depths
Abyss of Time Malebolge - Cocytus - Caina - Antenora - Ptolomea - Judecca - Empyrean
Other Kyoto
Music
Albums Original Soundtrack (JP / US / FES / Portable) - Bonus CD - Burn My Dread -Reincarnation- - Spring of Birth OST - Midsummer Knight's Dream OST - Falling Down OST - Winter Of Rebirth OST - Persona 20th Anniversary All Time Best Album
Songs "Burn My Dread" - "Aria of the Soul" - "Want To Be Close" - "When the Moon Reaches for the Stars" - "Iwatodai Dorm" - "Mass Destruction" - "Deep Breath Deep Breath" - "Deep Mentality" - "Changing Seasons" - "Current Net Price Tanaka" - "Battle Hymn of the Soul" - "Kimi no Kioku" - "P3 FES" - "Mass Destruction -P3fes version-" - "Heartful Cry" - "Brand New Days" - "Soul Phrase" - "A Way of Life" - "Time" - "Wiping All Out" - "More Than One Heart" - "Fate is In Our Hands" - "One Single Word" - "One Hand, One Heartbeat" - "One Determination" - "Sound of the Beast" - "Storm for a Butterfly" - "Light in Starless Sky" - "My Testimony" - "Self Redemption"
Archives
Terminology Persona (Initial / Prime / Ultimate) - Persona User - Shadow - Wild Card - Evoker - Tactics - All-Out Attack - Shuffle Time - Dark Hour - Moon Phase System - Full Moon Operations - SEES - Kirijo Group - Nanjo Group - Strega - Artificial Persona User - Suppressants - Apathy Syndrome - The Fall - Death - Who's Who - Phoenix Ranger Featherman R - Plume of Dusk - Daily Life
Lists Arcana - Personas (P3 - FES - P) - Shadows - Bosses (P3 - FES) - Skills - Items (Heart Items) - Status Effects - Tanaka's Amazing Commodities - Elizabeth's Requests - Activities - Calendar
Other Media
Games FES - Portable - Dancing in Moonlight
Productions Movie - A Certain Day of Summer - Daylight / Moonlight - Character Drama CD Vol. 1 / Vol. 2 / Vol. 3 / Vol. 4 / Vol. 5 - New Moon / Full Moon - Portable Vol. 1 / Vol. 2 - the Weird Masquerade -Ao no Kakusei- / -Gunjou no Meikyuu- / -Souen no Kesshou- / Chapter 4: Ai no Seiyaku / Final Chapter: Hekikuu no Kanata e/ Escape From the Dark Hour
Publications Manga - Shadow Cry - Owari no Kakera - Alternative Heart - Velvet Blue
Mobile Games The Night Before - Social - Escape - Illust Puzzle - Broken Shadow - Aegis: The First Mission - Qix - Chaining Soul - Em
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019
Miscellaneous Merchandise
Characters
Playable Protagonist - Yosuke Hanamura - Chie Satonaka - Yukiko Amagi - Kanji Tatsumi - Rise Kujikawa - Teddie - Naoto Shirogane
Social Link Margaret - Nanako Dojima - Ryotaro Dojima - Naoki Konishi - Kou Ichijo - Daisuke Nagase - Hisano Kuroda - Sayoko Uehara - Yumi Ozawa - Ayane Matsunaga - Ai Ebihara - Fox - Shu Nakajima - Eri Minami - Marie - Tohru Adachi
Major Igor - Mayumi Yamano - Misuzu Hiiragi - Saki Konishi - Mitsuo Kubo - Hanako Ohtani - Kinshiro Morooka - Noriko Kashiwagi - Taro Namatame - Old Lady Shiroku - Master Daidara - Minoru Inoue - Yuuta Minami - Kaneko - Aika Nakamura - President Tanaka - Chihiro Fushimi - Mr. Edogawa - Kanami Mashita - Moel Gas Station Attendant
Major enemies Shadow Yosuke - Shadow Chie - Shadow Yukiko - Shadow Kanji - Shadow Rise - Shadow Teddie - Shadow Mitsuo - Shadow Naoto - Kunino-sagiri - Ameno-sagiri - Kusumi-no-Okami - Izanami
Locations
Inaba Central Shopping District - Dojima Residence - Junes Department Store - Samegawa Flood Plain - Velvet Room - Yasogami High School
Midnight Channel Twisted Shopping District - Yukiko's Castle - Steamy Bathhouse - Marukyu Striptease - Void Quest - Secret Laboratory - Heaven - Magatsu Inaba - Hollow Forest - Yomotsu Hirasaka
Other Okina City - Shichiri Beach - Midnight Trivia Miracle Quiz - Tatsumi Port Island (Gekkoukan High School - Club Escapade - Iwatodai Station)
Music
Albums Original Soundtrack (Persona 4 / Golden) - Never More -Reincarnation- - Persona 20th Anniversary All Time Best Album
Songs "Studio Backlot/Backside of the TV" - "Heartbeat, Heartbreak" - "Heaven" - "Never More" - "Pursuing My True Self" - "Aria of the Soul" - "Reach Out To The Truth" - "I'll Face Myself" - "Signs of Love" - "Someone Else's Man" - "Your Affection" - "P3 FES" - "Sky's The Limit" - "Beauty of Destiny" - "True Story" - "Key Plus Words" - "The Way of Memories" - "True Feelings" - "Shadow World" - "Time To Make History" - "SNOWFLAKES" - "We Are One and All" - "Time For True Revelation" - "Falling into Right Places" - "Alone in this World" - "Koisuru Meitantei" - "Dazzling Smile" - "Ying Yang" - "Ain't Nobody Can Hold Me Down" - "Just Like The Wind"
Archives
Terminology Persona (Initial / Ultimate) - Persona User - Glasses - Fog - Shadow - Shadow Self - Party - Tactics - All-Out Attack - Shuffle Time - Arcana Chance - Fusion Forecast - Weather Forecast - Investigation Team - Mystery Food X - Phoenix Ranger Featherman R - Daily Life - Fishing - Shrine - Books - Part Time Jobs
Lists Arcana - Personas - Shadows - Skills - Items - Requests - Status Changes - Tanaka's Amazing Commodities - Activities - Calendar - Golden Trophies - The Animation / Golden Animation Episodes - Patches and Updates
Other Media
Games Golden - Arena - Arena Ultimax - Dancing All Night
Productions The Animation / -The Factor of Hope- / The Golden Animation - Visualive / the Evolution
Publications Manga - The Magician - Kiri no Amnesia - Your Affection - Persona x Detective Naoto
Mobile Games The Card Battle - Colors - Persona 4: The Slot - Persona 4 the Pachinko
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019
Miscellaneous Merchandise
Characters
Playable Rise Kujikawa - Yu Narukami - Kanami Mashita - Yosuke Hanamura - Chie Satonaka - Kanji Tatsumi - Teddie - Yukiko Amagi - Naoto Shirogane - Nanako Dojima - Margaret - Marie - Tohru Adachi - Hatsune Miku
Non-playable Protagonist - Ryotaro Dojima - Minoru Inoue - Sumomo Ujima - Tomoe Sayama - Tamami Uesugi - Nozomi Nakahara - Kyoka Ochimizu - Dance Instructor - Yuko Osada - Mikuratana-no-Kami - President Tanaka
Locations
Other Velvet Room - Yomotsu Hirasaka - Takura Productions - Inaba - Midnight Channel
Midnight Stage Kujikawa Rise (Stage) - Circus Tent - Sultry Lounge - Doll House - Romantic Castle - Mechanical Castle - Event Space - Mikuratana-no-Kami's Realm
Music
Albums Persona 4: Dancing All Night Original Soundtrack
Songs Dance! - Calystegia
Archive
Terminology Persona - Persona User - Shadow - Kanamin Kitchen - LMB Festival - Shadow Self - Investigation Team - Apathy Syndrome
Lists Trophies
Characters
Playable Protagonist - Morgana - Ryuji Sakamoto - Ann Takamaki - Yusuke Kitagawa - Makoto Niijima - Futaba Sakura - Haru Okumura - Goro Akechi - Sumire Yoshizawa
Confidant Igor - Sojiro Sakura - Chihaya Mifune - Munehisa Iwai - Tae Takemi - Sadayo Kawakami - Ichiko Ohya - Shinya Oda - Hifumi Togo - Yuuki Mishima - Toranosuke Yoshida - Caroline and Justine - Sae Niijima - Takuto Maruki
Major Targets Suguru Kamoshida - Ichiryusai Madarame - Junya Kaneshiro - Shadow Futaba - Kunikazu Okumura - Masayoshi Shido - Holy Grail / Yaldabaoth - Azathoth / Adam Kadmon
Other Principal Kobayakawa - SIU Director - Shiho Suzui - Natsuhiko Nakanohara - Mika - Medjed - Wakaba Isshiki - Lala Escargot - Angel and Julian - Sugimura - President Tanaka - Kazuya Makigami - Naoya Makigami - Shadow Mishima - Shinichi Yoshizawa - Rumi - Shibusawa - Jose - Kasumi Yoshizawa - Coach Hiraguchi
Locations
Tokyo Yongen-Jaya (Café Leblanc) - Shibuya - Aoyama-Itchome (Shujin Academy) - Shinjuku - Akihabara - Kichijoji - Ogikubo - Inokashira Park - Tsukishima - Akasaka Mitsuke - Suidobashi - Odaiba Seaside Park - Ichigaya - Ikebukuro - Ginza - Harajuku - Meiji Shrine - Jinbocho - Miura Beach - Maihama (Tokyo Destinyland) - Kanda - Roppongi - Ueno - Asakusa - Chinatown - Nagatacho - Shinagawa - Nakano - Kosei High School
Palace Kamoshida's Palace - Madarame's Palace - Kaneshiro's Palace - Futaba's Palace - Okumura's Palace - Niijima's Palace - Shido's Palace - Mementos (Path of Qimranut - Path of Aiyatsbus - Path of Chemdah - Path of Kaitul - Path of Akzeriyyuth - Path of Adyeshach - Path of Sheriruth - Depths of Mementos - Qliphoth World - Path of Da'at) - Maruki's Palace
Other Velvet Room - Hawaii - Thieves Den
Music
Albums Original Soundtrack (Persona 5 / Royal)
Songs "Wake Up, Get Up, Get Out There" - "Life Will Change" - "Beneath the Mask" - "Last Surprise" - "Rivers in the Desert" - "The Whims of Fate" - "Tokyo Daylight" - "Hoshi To Bokura To" - "Break In To Break Out" - "Infinity" - "Dark Sun..." - "Autonomy" - "Found a Light" - "IT'S TOO LATE" - "Colors Flying High" - "Take Over" - "He's a Trickster☆" - "I Believe" - "No More What Ifs" - "Throw Away Your Mask" - "Our Light"
Archives
Story Persona - Persona user - Shadow - Shadow Self - Second Awakening - Cognition - P. A. D. - Metaverse - Metaverse Navigator - Mask - Wild Card - Phantom Thieves of Hearts - Phantom Aficionado Website - Antisocial Force - Treasure - Police - Calling Card - Change of Heart - Psychotic breakdown - Mental shutdown - General Public - Seven Deadly Sins
School Life Daily Life - Activities - Calendar - Weather Forecast - Confidant - Social Stats - Yen - Hideout - Class - Bathhouse - Studying - Diner - Maid Café - Billiards - Books - DVDs - Retro Games - Movie theater - Batting Cage - Fishing Pond - Crossword Puzzle - Darts - Infiltration Tools - Cooking - Training - Old Temple - Part Time Jobs - Shrine - Confessional - Jazz Jin - Houseplant - TV Quiz Show - Blackboard - Vegetariano - Lottery
Vendors Shops - Vending Machines - Takemi Medical Clinic - Untouchable - Jose's Shop - Home Shopping Program - Tanaka's Shady Commodities
Phantom Life Mementos Requests - Third Eye - Security Level - Treasure Demon - Safe Room - Thieves Guild - List of Shadows - List of Bosses - Skill Card - Will Seeds - Deviations
Battle Items: (Persona 5/Royal) - Skills: (Persona 5/Royal) - Party - Battle Stats - Damage - Experience - Level - Difficulty - Status Changes - Element - Traits - Navigator - Tactics - Guard - Follow Up - Harisen Recovery - Endure - Protect - Baton Pass - Pickpocket - Party Switch - One More - Critical - Technical - Showtime - Cut-in - All-Out Attack - Hold Up - Personality - Game Over - Disaster Shadow
Velvet Room List of Personas (Persona 5/Royal) - Fusion - Special Fusion - Hanging - Lockdown - Electric Chair - Arcana - Skill Inheritance - Fusion Accident - Fusion alarm - Challenge Battle
System Trophies: (Persona 5/Royal) - Cutscenes - New Game Plus - Patches and Updates
Development
Corporate Atlus Co., Ltd.
Personnel Katsura Hashino - Shigenori Soejima - Shoji Meguro - Lyn Inaizumi - Atsushi Kitajoh - Ryota Kozuka - Kenichi Tsuchiya - Toshiki Konishi - Kazuhisa Wada - Lotus Juice
Other Media
Games Royal - Dancing in Starlight - Scramble
Productions Persona 5 The Animation The Day Breakers - Persona 5 The Animation (Episodes) - Persona O.A. - Persona 5 The Night Breakers - Persora -The Golden Best 5- - Persona 20th Anniversary All Time Best Album - Persona 5 The Stage
Publications Manga - Mementos Mission - Dengeki Comic Anthology - Comic Anthology (DNA Media Comics) - Persona Magazine
Events Super Live 2015 - Super Live 2017 - Super Live 2019
Miscellaneous Merchandise
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