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President Tanaka is the president of a mega-corp company, and a recurring character in the Persona series.

Appearances[]

Design[]

His appearance is of a middle-aged man with dark gray hair and gray eyes. He wears a gray suit and a faded dark red tie. Two years later in Persona 4, he wears a dark gray blue suit and a yellow tie. In Persona 4 The Animation, he has brown hair and dark brown eyes. He wears a dark navy suit with a red and yellow stripe tie. In Persona 5, he wears a black suit and a red and white tie along with a set of dark shades on his eyes.

Profile[]

He is known to be a successful and cunning businessman. Tanaka also hosts his own home shopping show, "Tanaka's Amazing Commodities," which shows every Sunday morning. He is also known as TV Tanaka.

Persona 3[]

Main article: Social Link/President Tanaka

If the protagonist's Charm is high enough, he asks them to be a model for his products. He then swindles the protagonist out of a large sum of money. However, when he sees that the protagonist is unaware they're being taken advantage of, Tanaka takes them under his wing and begins to teach him about business. The protagonist would then create the Devil Arcana Social Link.

Tanaka, with a passion for making money and a lack of business ethics, teaches the protagonist questionable sales tactics. It is implied that Tanaka's materialism may stem from his childhood, coming from a poor family and being constantly looked down upon by his peers. Because of his experience with the media, Tanaka is actively paranoid of public backlash and is masking his true self. Through his interactions with the protagonist, Tanaka develops a moral compass that strays away from the wastefulness of raw charity or greed, establishing a sense of loyalty.

Tanaka later takes an interest in a female colleague who enjoys doing charity work. He chastises her, but eventually realizes that what he truly loves isn't making money, but educating others so they can be successful. At the end of the Social Link, Tanaka makes a large donation to an orphanage, calling it an "investment" for his future, as he would benefit from those he has helped. This helps Tanaka find peace in helping others, indirectly displaying gratitude for the protagonist.[1] Tanaka also cancels the protagonist's exclusive modeling contract and lets them go, which was likely a scam based on the time frame, explaining that they shouldn't "hang around middle-aged men like him and find what truly makes them happy." He gives them a Thank-you Letter from the orphanage, unlocking Beelzebub for fusion.

Persona_3_Fes-The_Journey_-_Devil_Ending(Tanaka)

Persona 3 Fes-The Journey - Devil Ending(Tanaka)

Tanaka on TV in Persona 3 FES.

In the expanded re-release Persona 3 FES, at the end of the game in March, Tanaka is shown hounded by dozens of interviewers lambasting him for an unaccounted expenditure (which is actually his donation from before,) demanding an explanation. Tanaka instead tricks the interviewers, using the interview to advertise his products. On a separate fax, Tanaka also mentions that he has nothing to the be ashamed of, implying that he's turned to socially responsible business methods.

As mentioned above, the protagonist can also tune in to "Tanaka's Amazing Commodities" on TV on Sunday mornings, where Tanaka advertises his products.

Persona 4[]

Tanaka returns as a minor character in Persona 4, however, he is not represented by any Social Link. He returns as the host of "Tanaka's Amazing Commodities," where the protagonist can purchase his products every Sunday morning. When the fog begins to thicken towards the end of the game, Tanaka uses the fog scare to his advantage and sells only gas masks until a certain story-related event is completed.

The Animation[]

In the anime on August 18th, he is seen on television selling a fishing rod and a fishing vest.

Persona 4: Dancing All Night[]

Tanaka shows up in previews for the game, where he mentions the DLC and Persona 5 extended preview disc that comes with the game. Tanaka is in charge of selling costumes, accessories, and songs.

Persona 5[]

Tanaka now operates online shopping through "Tanaka's Shady Commodities," which allows the protagonist to purchase his products by ordering online. He needs to purchase a broken laptop in a shop outside Café Leblanc in Yongen-Jaya and a PC tool set in the Machine Part Shop at Akihabara. Tanaka's shop is accessible once the broken laptop has been fixed in the protagonist's room. While repairing the laptop will consume a time slot, the protagonist can freely access the shop afterwards without causing time to pass.

The product lists can vary, depending on the date and customer rank. The protagonist's rank advances to Black after spending a total of 10,000 yen, then to Dark after 50,000 yen, and maxes out at Chaos after 100,000 yen. Available items range from powerful accessories, clothing whose identity can only be revealed after a wash at the laundromat, and transmutable equipment for itemization. Purchases take several days to arrive at Leblanc, and no new orders can be placed until the previous one arrives.

Gallery[]

 
President Tanaka
Artwork of President Tanaka
 
President Tanaka make cameo appearance
President Tanaka's Home Shopping Show Host
 
Persona Dancing President Tanaka Mask1
President Tanaka mask in the Persona Dancing games.
 
Persona Dancing President Tanaka Mask2
Golden President Tanaka mask in the Persona Dancing games.

In Other Languages[]

Language Title
Flag of the United States English President Tanaka
Flag of Japan Japanese 社長・たなか (Shachō Tanaka)
Flag of South Korea Korean 타나카 사장 (Tanaka Sajang)

Trivia[]

  • In the ending scene for the Devil Social Link in Persona 3, the protagonist watches TV and sees a commentator state that Tanaka is obsessed with money. The man says that "he'd slit his mama's throat for a five-yen piece," which is most likely a reference to a popular quote from Final Fantasy VI, when Edgar, talking about Shadow, says "he'd slit his mama's throat for a nickel!"
  • In P3 FES, starting Tanaka's Social Link on 1/31 will allow the player to completely skip the final battle and lead directly to the true ending.[2]

References[]

  1. "This idea probably would not have occurred to me if it wasn't for our conversations... By talking to you, I seem to have developed an interest in watching others mature... I thank you for that. Actually, I should be thanking myself... for wisely noticing this."
    —President Tanaka, Persona 3

    ">Despite his self-flattery, you sense President Tanaka's true appreciation."
  2. Persona 3 FES Nyx Skip Youtube.com (N Markro; April 15, 2018)


Characters
Playable Male protagonist - Female protagonist - Yukari Takeba - Junpei Iori - Akihiko Sanada - Mitsuru Kirijo - Fuuka Yamagishi - Aigis - Koromaru - Ken Amada - Shinjiro Aragaki - Metis
Social Link Kenji Tomochika - Hidetoshi Odagiri - Bunkichi and Mitsuko - Kazushi Miyamoto - Chihiro Fushimi - Isako Toriumi - Keisuke Hiraga - Yuko Nishiwaki - Maiko Oohashi - Pharos - Bebe - President Tanaka - Mutatsu - Mamoru Hayase - Nozomi Suemitsu - Akinari Kamiki - Rio Iwasaki - Saori Hasegawa - Ryoji Mochizuki
Major Igor - Elizabeth - Theodore - Shuji Ikutsuki - Officer Kurosawa - Takaya Sakaki - Jin Shirato - Chidori Yoshino - Takeharu Kirijo - Kouetsu Kirijo - Eiichiro Takeba - Natsuki Moriyama - Nyx - Erebus - Margaret
Minor Maki - Kiyoshi Sakuma - Mr. Edogawa - Mr. Ekoda - Mr. Miyahara - Ms. Ounishi - Mrs. Terauchi - Kikuno Saikawa - Yuu Kimijima - Souta Aizawa - Kyouka Sayama
Cameo Yukiko Amagi - Noriko Kashiwagi - Man Drinking Alone
Location
Port Island Gekkoukan High School - Paulownia Mall - Iwatodai Station - Port Island Station - Naganaki Shrine - Dorm - Moonlight Bridge - Velvet Room
Tartarus Blocks: Thebel - Arqa - Yabbashah - Tziah - Harabah - Adamah - Monad Depths
Abyss of Time Malebolge - Cocytus - Caina - Antenora - Ptolomea - Judecca - Empyrean
Other Kyoto - Great Seal
Music
Albums Original Soundtrack (JP / US / FES / Portable) - Bonus CD - Burn My Dread -Reincarnation- - Spring of Birth OST - Midsummer Knight's Dream OST - Falling Down OST - Winter Of Rebirth OST - Persona 20th Anniversary All Time Best Album
Songs "Burn My Dread" - "Aria of the Soul" - "Want To Be Close" - "When the Moon Reaches for the Stars" - "Iwatodai Dorm" - "Mass Destruction" - "Color Your Night" - "Deep Breath Deep Breath" - "The Meaning of Armbands" - "Deep Mentality" - "It's Going Down Now" - "Changing Seasons" - "Current Net Price Tanaka" - "Battle Hymn of the Soul" - "Kimi no Kioku" - "P3 FES" - "Mass Destruction -P3fes version-" - "Heartful Cry" - "Brand New Days" - "Soul Phrase" - "A Way of Life" - "Time" - "Wiping All Out" - "More Than One Heart" - "Fate is In Our Hands" - "One Single Word" - "One Hand, One Heartbeat" - "One Determination" - "Sound of the Beast" - "Storm for a Butterfly" - "Light in Starless Sky" - "My Testimony" - "Self Redemption" - "Full Moon Full Life"
Archives
Terminology Persona (Initial / Prime / Ultimate) - Persona user - Shadow - Wild Card - Evoker - Attack Properties - Tactics - All-out Attack - Shuffle Time - Dark Hour - Moon Phase System - Full Moon Operations - SEES - Kirijo Group - Nanjo Group - Strega - Artificial Persona user - Suppressants - Apathy Syndrome - The Fall - Death - Who's Who - Phoenix Ranger Featherman R - Plume of Dusk
P3RE: Shift - Theurgy - Combat Characteristics
Lists Arcana - Personas (P3 - FES - P - R) - Shadows - Bosses (P3 - FES) - Skills - Items (Heart Items / Vending Machines) - Status Effects - Elizabeth's Requests - Activities - Calendar - Trophies (Portable / Reload) - Steam Profile Items - Patches and Updates
School Life Daily Life - Seasons - Social Link - Social Stats - Yen - Class - Studying - Movie Theater - Bed - Part-time Jobs - Shrine - Tanaka's Amazing Commodities - Crane Machine - Chagall Café - School Club - Cooking - Walking Koromaru - Linked Episode - Computer - Refrigerator - Gardening - Books - DVDs - Studying - Fortune Telling
Other Media
Games FES - Portable - Reload - Dancing in Moonlight
Productions The Movie - The Movie: Escape from the Dark Hour - the Weird Masquerade: -Ao no Kakusei- / -Gunjou no Meikyuu- / -Souen no Kesshou- / -Ai no Seiyaku- / -Hekikuu no Kanata e- - Persona Stalker Club - 「PERSORA AWARDS」 - PERSORA AWARDS 2 - PERSORA AWARDS 3 - Persora -The Golden Best-
Drama CDs A Certain Day of Summer - Daylight / Moonlight - Character Drama CD Vol. 1 / Vol. 2 / Vol. 3 / Vol. 4 / Vol. 5 - New Moon / Full Moon - Portable Vol. 1 / Vol. 2
Publications Manga - Shadow Cry - Memento Mori - Owari no Kakera - Alternative Heart - Velvet Blue - Persona Magazine - Dear Girls Comic Anthology - Dengeki Comic Anthology - Tartarus Theater - Persona VS - Persona 3 Reload: Beginnings
Mobile Games The Night Before - Persona Ain Soph - Social - Escape - Illust Puzzle - Broken Shadow - Aegis: The First Mission - Qix - Chaining Soul - Em
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019- 25th Anniversary Symphonic Concert
20th Anniversary Festival - 25th Anniversary - 25th FES
Miscellaneous Merchandise
Characters
Playable Protagonist - Yosuke Hanamura - Chie Satonaka - Yukiko Amagi - Kanji Tatsumi - Rise Kujikawa - Teddie - Naoto Shirogane
Social Link Margaret - Nanako Dojima - Ryotaro Dojima - Naoki Konishi - Kou Ichijo - Daisuke Nagase - Hisano Kuroda - Sayoko Uehara - Yumi Ozawa - Ayane Matsunaga - Ai Ebihara - Fox - Shu Nakajima - Eri Minami - Marie - Tohru Adachi
Major Igor - Mayumi Yamano - Misuzu Hiiragi - Saki Konishi - Mitsuo Kubo - Hanako Ohtani - Kinshiro Morooka - Noriko Kashiwagi - Taro Namatame - Old Lady Shiroku - Master Daidara - Minoru Inoue - Yuuta Minami - Kaneko - Aika Nakamura - President Tanaka - Chihiro Fushimi - Mr. Edogawa - Kanami Mashita - Moel Gas Station Attendant
Major enemies Shadow Yosuke - Shadow Chie - Shadow Yukiko - Shadow Kanji - Shadow Rise - Shadow Teddie - Shadow Mitsuo - Shadow Naoto - Kunino-sagiri - Ameno-sagiri - Kusumi-no-Okami - Izanami
Locations
Inaba Central Shopping District - Dojima Residence - Junes Department Store - Samegawa Flood Plain - Velvet Room - Yasogami High School
Midnight Channel Twisted Shopping District - Yukiko's Castle - Steamy Bathhouse - Marukyu Striptease - Void Quest - Secret Laboratory - Heaven - Magatsu Inaba - Hollow Forest - Yomotsu Hirasaka
Other Okina City - Shichiri Beach - Midnight Trivia Miracle Quiz - Tatsumi Port Island (Gekkoukan High School - Club Escapade - Iwatodai Station)
Music
Albums Original Soundtrack (Persona 4 / Golden / The Animation) - Never More -Reincarnation- - Persona 4: The Golden Animation Special Arrange CD - Persona 20th Anniversary All Time Best Album - Re:BRiLLiANCE
Songs "Ain't Nobody Can Hold Me Down" - "Alone in this World" - "Aria of the Soul" - "Studio Backlot/Backside of the TV" - "Beauty of Destiny" - "Dazzling Smile" - "Falling into Right Places" - "Heartbeat, Heartbreak" - "Heaven" - "I'll Face Myself" - "Just Like The Wind" - "Key Plus Words" - "Koisuru Meitantei" - "Never More" - "Next Chance to Move On" - "Pursuing My True Self" - "Reach Out To The Truth" - "Shadow World" - "Signs of Love" - "Sky's The Limit" - "SNOWFLAKES" - "Someone Else's Man" - "Time For True Revelation" - "Time To Make History" - "True Feelings" - "True Story" - "The Way of Memories" - "We Are One and All" - "Ying Yang" - "Your Affection"
Archives
Terminology Persona (Initial / Ultimate) - Persona user - Glasses - Fog - Shadow - Shadow Self - Party - Tactics - All-out Attack - Shuffle Time - Arcana Chance - Fusion Forecast - Weather Forecast - Investigation Team - Mystery Food X - Phoenix Ranger Featherman R
Lists Arcana - Personas - Shadows - Skills - Items (Persona 4 / Golden) - Requests - Status Changes - Activities - Calendar - Golden Trophies - The Animation / Golden Animation Episodes - Patches and Updates - Steam Profile Items
School Life Weather Forecast - Seasons - Social Link - Social Stats - Yen - Class - Studying - Books - Movie Theater - Bed - Fishing - Cooking - Part-time Jobs - Shrine - Scooter - Gardening - School Club - Bug Catching - Refrigerator - Crane Machine - Chagall Café - Tanaka's Amazing Commodities - Cat
Other Media
Games Golden - Arena - Arena Ultimax - Dancing All Night
Productions The Animation / -The Factor of Hope- / The Golden Animation - Visualive / the Evolution - Persona Stalker Club - 「PERSORA AWARDS」 - PERSORA AWARDS 2 - PERSORA AWARDS 3 - Persora -The Golden Best- - Persona VS
Publications Manga - The Magician - Dengeki Comic Anthology (the Animation / The Golden / The Golden Animation) - Kiri no Amnesia - Your Affection - Persona x Detective Naoto (manga) - Yasoinaba Case File - Persona Magazine
Drama CDs Persona 4 (Vol.1 / Vol.2 / Vol.3) - Persona 4 The Animation (Vol.1 / Vol.2) - Persona 4 Golden (Vol.1 / Vol.2)
Mobile Games The Card Battle - Colors - Persona 4: The Slot - Persona 4 the Pachinko
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019- 25th Anniversary Symphonic Concert
20th Anniversary Festival - 25th Anniversary - 25th FES
Miscellaneous Merchandise
Characters
Playable Rise Kujikawa - Yu Narukami - Kanami Mashita - Yosuke Hanamura - Chie Satonaka - Kanji Tatsumi - Teddie - Yukiko Amagi - Naoto Shirogane - Nanako Dojima - Margaret - Marie - Tohru Adachi - Hatsune Miku
Non-playable Protagonist - Ryotaro Dojima - Minoru Inoue - Sumomo Ujima - Tomoe Sayama - Tamami Uesugi - Nozomi Nakahara - Kyoka Ochimizu - Dance Instructor - Yuko Osada - Mikuratana-no-Kami - President Tanaka
Locations
Other Velvet Room - Yomotsu Hirasaka - Takura Productions - Inaba - Midnight Channel
Midnight Stage Kujikawa Rise (Stage) - Circus Tent - Sultry Lounge - Doll House - Romantic Castle - Mechanical Castle - Event Space - Mikuratana-no-Kami's Realm
Music
Albums Persona 4: Dancing All Night Original Soundtrack
Songs Dance! - Calystegia
Archive
Terminology Persona - Persona User - Shadow - Kanamin Kitchen - LMB Festival - Shadow Self - Investigation Team - Apathy Syndrome
Lists Trophies
Characters
Playable Protagonist - Morgana - Ryuji Sakamoto - Ann Takamaki - Yusuke Kitagawa - Makoto Niijima - Futaba Sakura - Haru Okumura - Goro Akechi - Sumire Yoshizawa
Confidant Igor - Sojiro Sakura - Chihaya Mifune - Munehisa Iwai - Tae Takemi - Sadayo Kawakami - Ichiko Ohya - Shinya Oda - Hifumi Togo - Yuuki Mishima - Toranosuke Yoshida - Caroline & Justine - Sae Niijima - Takuto Maruki
Major Targets Suguru Kamoshida - Ichiryusai Madarame - Junya Kaneshiro - Shadow Futaba - Kunikazu Okumura - Masayoshi Shido - Holy Grail / Yaldabaoth - Azathoth / Adam Kadmon
Other Principal Kobayakawa - SIU Director - Shiho Suzui - Natsuhiko Nakanohara - Mika - Lala Escargot - Angel and Julian - Medjed - Wakaba Isshiki - Sugimura - President Tanaka - Kazuya Makigami - Naoya Makigami - Shadow Mishima - Shinichi Yoshizawa - Rumi - Shibusawa - Jose - Kasumi Yoshizawa - Coach Hiraguchi
Locations
Tokyo Yongen-Jaya (Café Leblanc) - Shibuya - Aoyama-Itchome (Shujin Academy) - Shinjuku - Akihabara - Kichijoji - Ogikubo - Inokashira Park - Tsukishima - Akasaka Mitsuke - Suidobashi - Odaiba Seaside Park - Ichigaya - Ikebukuro - Ginza - Harajuku - Meiji Shrine - Jinbocho - Miura Beach - Maihama (Tokyo Destinyland) - Kanda - Roppongi - Ueno - Asakusa - Chinatown - Nagatacho - Shinagawa - Nakano - Kosei High School
Metaverse Kamoshida's Palace - Madarame's Palace - Kaneshiro's Palace - Futaba's Palace - Okumura's Palace - Niijima's Palace - Shido's Palace - Mementos (Path of Qimranut - Path of Aiyatsbus - Path of Chemdah - Path of Kaitul - Path of Akzeriyyuth - Path of Adyeshach - Path of Sheriruth - Depths of Mementos - Qliphoth World - Path of Da'at) - Maruki's Palace
Other Velvet Room - Hawaii - Thieves Den
Music
Albums Original Soundtrack (Persona 5 / Royal (JP / EN))
Songs "Wake Up, Get Up, Get Out There" - "Life Will Change" - "Beneath the Mask" - "Last Surprise" - "Rivers in the Desert" - "The Whims of Fate" - "Tokyo Daylight" - "Hoshi To Bokura To" - "Break In To Break Out" - "Infinity" - "Dark Sun..." - "Autonomy" - "Found a Light" - "IT'S TOO LATE" - "Colors Flying High" - "Take Over" - "He's a Trickster☆" - "I Believe" - "No More What Ifs" - "Throw Away Your Mask" - "Bokura no Hikari (Our Light)"
Archives
Story Persona - Persona user - Shadow - Shadow Self - Second Awakening - Picaro Persona - I am thou - Cognition - P. A. D. - Metaverse - Metaverse Navigator - Mask - Wild Card - Phantom Thieves of Hearts - Phantom Aficionado Website - Antisocial Force - Treasure - Police - Calling Card - Change of Heart - Psychotic breakdown - Mental shutdown - General Public - Seven Deadly Sins - Sea of Souls - Bond - Featherman
School Life Calendar - Weather - Seasons
Confidant - Social Stats - Hideout - Class - Train - Invitations - Gifts - Decorations
Activities Bathhouse - Studying - Diner - Cleaning - Maid Café - Billiards - Books - DVDs - Retro Games - Movie Theater - Big Bang Challenge - Crane Game - Bed - Batting Cages - Fishing Pond - Crossword Puzzles - Darts - Infiltration Tools - Cooking - Training - Old Temple - Laundry - Part-time Jobs - Shrine - Confessional - Jazz Jin - Houseplant - Refrigerator - TV Quiz Show - Blackboard - Drink Stand - Lottery - Cultivation - Fortune Telling
Vendors Shops: (Persona 5 / Royal) - Vending Machines - Takemi Medical Clinic - Untouchable - Jose's Shop - Home Shopping Program - Tanaka's Shady Commodities - Military Vending Machine - Trading
Phantom Life Mementos Requests - Third Eye - Security Level - Search Objects - Treasure Chests - Safe Room - Thieves Guild - List of Shadows (Treasure Demon - Disaster Shadow - Savage Shadow) - List of Bosses - Skill Card - Will Seeds - Deviations - Slot Machines
Battle Items: (Persona 5 / Royal) - Skills: (Persona 5 / Royal) - Difficulty - Status Changes - Weaknesses - Traits - Navigator - Tactics - Guard - Party Switch - Baton Pass - One More - Critical - Technical - Showtime - Cut-in - All-out Attack - Hold Up - Personality - Drops - Game Over
Follow Up - Harisen Recovery - Endure - Protect - Pickpocket - Crocodile Tears - Sexy Technique - Down Shot - Bullet Hail - Oda Special - Kakoi Kuzushi - Sleuthing Instinct - Detox X - Mindfulness - Flow - Tumbling
Velvet Room List of Personas: (Persona 5 / Royal) - Fusion - Special Fusion - Hanging - Lockdown - Electric Chair - Arcana - Skill Inheritance - Fusion Accident - Fusion alarm - Challenge Battle
System Trophies: (Persona 5 / Royal) - Cutscenes - New Game Plus - Patches and Updates - Steam Profile Items
Unused Content: (Persona 5 / Royal)
Development
Corporate Atlus Co., Ltd. - Sega
Personnel Katsura Hashino - Shigenori Soejima - Shoji Meguro - Lyn Inaizumi - Atsushi Kitajoh - Ryota Kozuka - Kenichi Tsuchiya - Toshiki Konishi - Kazuhisa Wada - Lotus Juice
Other Media
Games Royal - Dancing in Starlight - Strikers - Tactica - The Phantom X
Productions Persona 5 The Animation The Day Breakers - Persona 5 The Animation (Episodes - Dark Sun... - Stars and Ours - Proof of Justice - A Magical Valentine's Day) - Persona O.A. - Persona 5 The Night Breakers - Persona Stalker Club V - PERSORA AWARDS 3 - Persora -The Golden Best 5- - Persona 20th Anniversary All Time Best Album - Persona 5 The Stage - Persona VS
Publications Manga - Dengeki Comic Anthology - Comic à La Carte - Comic Anthology (DNA Media Comics) - Tartarus Theater Wild - the Animation Dengeki Comic Anthology - Mementos Mission - Mementos Report - Persona Magazine
Events Night of the Phantom - Super Live 2017 - Super Live 2019 - TGS 2021 - 25th Anniversary Symphonic Concert
20th Anniversary Festival - 25th Anniversary - 25th FES
TGS 2015 - Take Tokyo Tower - E3 2016 - Take the Treasure - TGS 2016 - Morgana's Report - DJ Morgana
Miscellaneous Merchandise - Catherine: Full Body - Super Smash Bros. Ultimate
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