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"Why do I have to explain myself to you...? What's wrong with you...? D-don't make me call for help! Wh-What're you going to do...!?"
—Mayumi to Tohru Adachi before her death, Persona 4

Mayumi Yamano is a character in Persona 4. She is a TV announcer who went to an affair with Taro Namatame, as well as the first victim of the bizarre murder cases.



Mayumi is a young woman with short black hair and brown eyes. She wears a white collar shirt, black skirt, thick black tights, and black flats.


Persona 4[]

A TV announcer, she is the center of the media attention after her scandal with a political secretary, Taro Namatame. Namatame once said that she was the only one who accepted him for who he was and in turn, she gave meaning to his life, implying that they had an emotional connection which was more important than Namatame's relationship with his wife (at the time), enka singer Misuzu Hiiragi.

The protagonist is introduced to Mayumi Yamano when her alleged affair with Namatame was broadcast by the media. People cared more about the novelty of their affair being brought to light than the reasons that lead to it in the first place, focusing on the sensationalism and not on the actual people involved. This affair led to a chain of events, including the end of Namatame's career, and his marriage to Misuzu Hiiragi being broken off. People's opinion on Mayumi significantly deteriorated to the point where she retreated to Yasoinaba to avoid further media attention. She chose to stay at the Amagi Inn run by Yukiko Amagi's family.

Adachi murdering Mayumi Yamano.

A junior police detective, Tohru Adachi, claimed to be assigned as her guardian to help protect her from the media swarm. Ensuring he was alone with her, he confronted her about the affair, asking if it was true. When she brushed him off, he became incredibly abrasive and approached her, cornering her in front of the television and accidentally pushing her in. Through this incident, Adachi became aware of his powers. Adachi was merely threatening her at that point, and never intended to fully push her in. During this moment, Namatame was watching the Midnight Channel, and believes that Yamano was asking him for help, causing his arm to be snuck into the TV, although Namatame dismissed it as a dream.

Mayumi Yamano's death.

Pushed into the television world, Mayumi fell into despair and was killed by the Shadows within. The Amagi Inn was abuzz over Ms. Yamano's "disappearance", until her body was found by Saki Konishi hanging between television antennas days later. Her subsequent disappearance and death made Taro Namatame aware of the existence of the Midnight Channel. Mayumi's death while staying at the Amagi Inn gave it the reputation of being cursed.

Namatame was grief struck by Yamano's death, and he believed that Yamano gave him the power to enter the TV to "save people" from the killer. Namatame's sheer ignorance of the situation led to him unwittingly playing into Adachi's sadistic serial murder spree.

Persona 4 The Animation[]

When the protagonist, Yosuke, and Chie accidentally arrived in the Midnight Channel, they stumbled upon a mysterious room where there were posters of Misuzu Hiiragi, either with the faces cut out or splattered with blood, upon the walls, and a noose hanging in the middle made with rope and a scarf belonging to Mayumi. A foreboding feeling lingered within the area, forcing the trio to leave. This area is undoubtedly where Mayumi had died.

After the culture festival, the protagonist, Teddie, Yosuke Hanamura, and Kanji Tatsumi stay in a room at the Amagi Inn in which they believe to be haunted due to the weeping sounds and the talismans hanging in the room. They believe that was the room Mayumi stayed in before she died. However, it is revealed the sobbing sounds came from Hanako Ohtani and Ms. Kashiwagi in a nearby room.

Persona 4 The Golden Animation[]

During episode 6, the scene where Mayumi is thrown into the TV by Adachi at the Amagi Inn is shown. Beforehand, Adachi sees Yamano on the Midnight Channel under the impression that one's soulmate does appear when viewed, further provoking his violence after asking her whether she is really in an affair or not.

Persona 4: Kiri no Amnesia[]

Yamano's Shadow appears under the deity's name Iwanaga-hime and attacks Amnesia, a being that takes the form of Saki's Shadow, along with Yosuke.


  • The name Mayumi means "real, genuine" (真) (ma), "reason, case, cause" (由) (yu) and "beautiful" (美) (mi).
  • Mayumi's surname Yamano means "mountain, hill" (山) (yama) and "field, wilderness" (野) (no).


Playable Protagonist - Yosuke Hanamura - Chie Satonaka - Yukiko Amagi - Kanji Tatsumi - Rise Kujikawa - Teddie - Naoto Shirogane
Social Link Margaret - Nanako Dojima - Ryotaro Dojima - Naoki Konishi - Kou Ichijo - Daisuke Nagase - Hisano Kuroda - Sayoko Uehara - Yumi Ozawa - Ayane Matsunaga - Ai Ebihara - Fox - Shu Nakajima - Eri Minami - Marie - Tohru Adachi
Major Igor - Mayumi Yamano - Misuzu Hiiragi - Saki Konishi - Mitsuo Kubo - Hanako Ohtani - Kinshiro Morooka - Noriko Kashiwagi - Taro Namatame - Old Lady Shiroku - Master Daidara - Minoru Inoue - Yuuta Minami - Kaneko - Aika Nakamura - President Tanaka - Chihiro Fushimi - Mr. Edogawa - Kanami Mashita - Moel Gas Station Attendant
Major enemies Shadow Yosuke - Shadow Chie - Shadow Yukiko - Shadow Kanji - Shadow Rise - Shadow Teddie - Shadow Mitsuo - Shadow Naoto - Kunino-sagiri - Ameno-sagiri - Kusumi-no-Okami - Izanami
Inaba Central Shopping District - Dojima Residence - Junes Department Store - Samegawa Flood Plain - Velvet Room - Yasogami High School
Midnight Channel Twisted Shopping District - Yukiko's Castle - Steamy Bathhouse - Marukyu Striptease - Void Quest - Secret Laboratory - Heaven - Magatsu Inaba - Hollow Forest - Yomotsu Hirasaka
Other Okina City - Shichiri Beach - Midnight Trivia Miracle Quiz - Tatsumi Port Island (Gekkoukan High School - Club Escapade - Iwatodai Station)
Albums Original Soundtrack (Persona 4 / Golden / The Animation) - Never More -Reincarnation- - Persona 4: The Golden Animation Special Arrange CD - Persona 20th Anniversary All Time Best Album - Re:BRiLLiANCE
Songs "Ain't Nobody Can Hold Me Down" - "Alone in this World" - "Aria of the Soul" - "Studio Backlot/Backside of the TV" - "Beauty of Destiny" - "Dazzling Smile" - "Falling into Right Places" - "Heartbeat, Heartbreak" - "Heaven" - "I'll Face Myself" - "Just Like The Wind" - "Key Plus Words" - "Koisuru Meitantei" - "Never More" - "Next Chance to Move On" - "P3 FES" - "Pursuing My True Self" - "Reach Out To The Truth" - "Shadow World" - "Signs of Love" - "Sky's The Limit" - "SNOWFLAKES" - "Someone Else's Man" - "Time For True Revelation" - "Time To Make History" - "True Feelings" - "True Story" - "The Way of Memories" - "We Are One and All" - "Ying Yang" - "Your Affection"
Terminology Persona (Initial / Ultimate) - Persona user - Glasses - Fog - Shadow - Shadow Self - Party - Tactics - All-Out Attack - Shuffle Time - Arcana Chance - Fusion Forecast - Weather Forecast - Investigation Team - Mystery Food X - Phoenix Ranger Featherman R
Lists Arcana - Personas - Shadows - Skills - Items (Vending Machines) - Requests - Status Changes - Activities - Calendar - Golden Trophies - The Animation / Golden Animation Episodes - Patches and Updates- Steam Profile Items
School Life Weather Forecast - Seasons - Social Link - Social Stats - Yen - Class - Studying - Books - Movie Theater - Bed - Fishing - Cooking - Part Time Jobs - Shrine - Scooter - Gardening - School Club - Bug Catching - Refrigerator - Crane Machine - Chagall Café - Tanaka's Amazing Commodities
Other Media
Games Golden - Arena - Arena Ultimax - Dancing All Night
Productions The Animation / -The Factor of Hope- / The Golden Animation - Visualive / the Evolution - Persona Stalker Club - 「PERSORA AWARDS」 - PERSORA AWARDS 2 - PERSORA AWARDS 3 - Persora -The Golden Best- - Persona VS
Publications Manga - The Magician - Dengeki Comic Anthology (the Animation / The Golden / The Golden Animation) - Kiri no Amnesia - Your Affection - Persona x Detective Naoto (manga) - Yasoinaba Case File - Persona Magazine
Drama CDs Persona 4 (Vol.1 / Vol.2 / Vol.3) - Persona 4 The Animation (Vol.1 / Vol.2) - Persona 4 Golden (Vol.1 / Vol.2)
Mobile Games The Card Battle - Colors - Persona 4: The Slot - Persona 4 the Pachinko
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019- 25th Anniversary Symphonic Concert
20th Anniversary Festival - 25th Anniversary - 25th FES
Miscellaneous Merchandise