In the mythological writings of William Blake, Luvah is one of the four Zoas, who were created when Albion, the primordial man, was divided fourfold. He represents love, passion, and rebellious energy. His Emanation (female counterpart) is Vala; his fallen form is Orc. Throughout Blake's mythological system, he is opposed to Urizen, the representation of reason. He is also connected to Jesus, who takes upon his form as the being of love after Luvah falls and turns to a being of hate.
Luvah represents a generative aspect that is connected to experience. In Blake's system, Luvah, the third Zoa, represents emotion as the Prince of Love, and his name may be connected to the word "lover". Love is the supreme emotion, and it is connected to all others, including hate. Luvah is connected to the heart. He is connected to Jesus, and the Incarnation is the result of Luvah transforming into hate; Jesus replaced Luvah's physical form after Luvah descended from his position. As such, Jesus is the physical aspect of Love and he suffers what Luvah would suffer. When Urizen witnesses Jesus in that form, he becomes upset and afraid of the new Luvah.
Luvah was introduced during the 2014 Kappa and the Lost Utopia event alongside Albion and the three other Zoa. He can be fused by players with the Zoas plugin through a special double fusion of Sudama and Aeros. Like Albion and the others, he possesses a feature called Milton, which gives him 100% elemental resistance according to which Zoa are in the party. After Mitama fusion, he gains another feature called Bunrei (分霊*)? which increases his elemental damage by 50% according to which Zoa are in the party.