The term mascot (マスコット*)? often refers to several demons and characters that usually serve as representatives or symbols to the games or series they're based on. Generally, characters of this sort may have no direct involvement in the direction of the plot, but will still play an important role either way, whether it's through fleshing out the story's themes or something else. Demon encounters usually do not have a very long presence in games, but still appear as mascots.
The role of mascot is usually, but not strictly, assigned to animal-like characters. Aigis is an exception, as she's robot, and Koromaru technically isn't a mascot in spite of being a dog, but in later, lighter entries, such as Persona Q and Persona Q2: New Cinema Labyrinth, may be paired with Teddie and Morgana in her place. Koromaru may generally be unfitting to be a mascot character as he cannot talk.
Character designer of the Persona series Shigenori Soejima stated that while designing mascots, he uses a "toy color" set of red, yellow and blue, which applies to mascots of these respective games.
Generally, mascots don't necessarily play the role of protagonists, with the exception of Jack Frost in various side media, and Aigis in Persona 3 FES: The Answer.
Mascots may usually be involved in the promotion of the series. Morgana in particular follows that example, as he would be the representative of various small web-series in Japan to promote information of their series.
List of Mascots
- Jack Frost - Megami Tensei series
- Chironnupu - Shin Megami Tensei IV Apocalypse
- Aitvaras - Shin Megami Tensei V
- Aigis - Persona 3
- Koromaru - Persona Q: Shadow of the Labyrinth & Persona Q2: New Cinema Labyrinth only, in place of Aigis
- Teddie - Persona 4
- Morgana - Persona 5
- Doi-san's Demon Commentary: Aitvaras
He's a cat, he's a rooster - wait, he's neither of those things! In today's commentary, Doi-san takes a crack at Aitvaras's egg-cellent folklore and inspirations for his design!, Twitter (@Atlus_West, November 9, 2021)