- Megami Ibunroku Persona / Persona: Playable character
- Persona 2: Innocent Sin: Minor character
- Persona 2: Eternal Punishment: Minor character
Hidehiko is a young man with short light brown hair  with a pair of big orange goggles on top of his forehead and brown eyes. At school he wears the school uniform of St. Hermelin High with a v-shaped purple long sleeved shirt with a red spade design and red boots.
In Persona 2, he wears a red leather outfit with a baggy purple turtleneck zipper jacket underneath, orange sunglasses and tan shoes.
He is the resident class clown of St. Hermelin, relying on stupid puns and old man jokes to get attention. He tends puts up an air of self-centeredness, often referring to himself as the "Great Brown" or calling himself the leader. He is also very flirtatious, even referring to a couple of the guardians in Snow Queen Quest as cute and complimenting their looks despite them being enemies. However, he understands when it's time to stop joking and will call out someone when they've harmed others.
In Persona 2: Innocent Sin, Hidehiko is now a popular variety-talk show host, and his ego has swelled to the point of no return, especially getting nationwide attention for the rumor that he is the boy-toy of actress Junko Kurosu which turns out to be false, since he actually despises the actress for having an ego as big as he does. Even so, he still addresses the latter as "Junko-chan."
Megami Ibunroku PersonaEdit
"Craves attention and doesn't take things very seriously."
After entering Maki Sonomura's dream world, Hidehiko is imprisoned in the local police station. If the protagonist decides to, they can invite him to join the party. However, allowing Hidehiko to join the party will prevent Eriko Kirishima, Yuka Ayase or Reiji Kido from joining later.
In Revalations: Persona, Hidehiko's features weren't changed much, but his kanji puns and ecchi chunen oyaji gags were altered, fitted with easy-to-digest local jokes. His name was also changed to Brad.
"A TV personality, specializing in lame jokes, whose popularity is skyrocketing right now. He became a Persona-user in high school."
In Eternal Punishment, Hidehiko is still a supporting character. He will assist Maya Amano's party through Eriko's connection with him, scouting out the correct order of "Ba Gua" gates to help them escape the "Kimon Tonkou" spell that imprisoned them in the reverse dimension of the Sumaru TV Station. Hidehiko will rejoin the rest of his former classmates later in the game, fighting off the New World Order soldiers that are trying to take over the city.
Revelations: Persona Edit
- "Take THIS!" (Summoning Persona)
- "Hey, Persona!" (Summoning Persona)
- "Leave it to me!" (Summoning Persona)
- "What's up?" (Using gun)
- "N-No joke?" (Dying)
- "Awaagh..." (Taking heavy hit)
|Megami Ibunroku Persona|
Brown's initial, unused design
Brown in the PSP remake
Illustration of the playable allies
|Megami Ibunroku Persona (Manga)|
Brown as he appears in color in the Megami Ibunroku Persona manga
Brown as he appears in the Megami Ibunroku Persona manga
Brown in the bath house in the Megami Ibunroku Persona manga
|Persona 2: Innocent Sin|
Hidehiko Uesugi in Persona 2
Brown's portrait from the PSP remake of Persona 2: innocent Sin
|PERSONA 20th Anniversary Festival|
Yosuke as Hidehiko in Persona 4: Dancing All Night
- The name Hidehiko means "excellent, outstanding" (秀) (hide) and "boy, prince" (彦) (hiko).
- Hidehiko's surname Uesugi means "above, top, upper" (上) (ue) and "cedar" (杉) (sugi).
- In the Megami Ibunroku Persona Digital Collection book interview, Kaneko states that Brown was initially going to be a dead ringer for  from .
- In the Megami Ibunroku Persona artbook, Brown claims to be 57 meters tall and weigh 550 tons.
- In the Snow Queen quest (not included in the Revelations version), Hidehiko is also an optional character, and his awakening will instead be triggered by an assault from a corrupted Persona-user, Kenta "Toro" Yokouchi (Chunky in the NA version) at the school cafeteria if the player decides to take him.
- Tamami Uesugi, a member of Kanamin Kitchen from Persona 4: Dancing All Night has the same surname as Hidehiko, even written with the same kanji. It is unknown if the two characters are related or this is a mere coincidence.
- His nickname doesn't refer to the color of his hair, but actually to a bowel movement accident he had in school as a child.
- ↑ Clerk: The people of this town have such bad fashion sense! The only one with a shred of taste is this brown-haired boy I see sometimes... He's got these cool googles on, and he's really cute!