A convenience shop in Shibuya which sells healing items and other helpful items for use in battle. Depending on a character’s success in the entertainment industry, different posters will be displayed at a same store, and the background music of the shop will change. While the salesclerk normally manes the store, the convenience store Heehaw Mart has a secret masked clerk (the purple mask one) who is only visible to Mirage Masters, and she sells special items.
- Jack Frost serves as a mascot for the store.
- The store is named after Jack Frost's catchphrase, "Hee-ho!"