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P4-CSDNorth

The North part of the Central Shopping District

The Central Shopping District (稲羽市中央通り商店街, Inaba-shi Chuuoudouri Shoutengai)? is a location in Persona 4. Located within the eastern part of Inaba, the shopping district is the heart of activity in the rural town. Many of the protagonist's activities take place here.

The area is divided into two parts: the Shopping District North (北側, kitagawa)? and South (南側, minagawa)?. It spans along a winding street which leads to a busy road at both ends. Way north of the district is the Yasoinaba Station. According to the locals, the district used to be bustling with life, with businesses thriving. Ever since the opening of the Junes Department Store, many shops have closed down.

Locales[]

North[]

Konishi Liquors[]

Konishi Liquors (コニシ酒店, Konishi sake ten)? is a small store run by Saki and Naoki Konishi's family. A version of it also exists in the Midnight Channel within the Twisted Shopping District. It had been doing poorly after Junes' grand opening but gained more customers after Saki's death.[1]

Tatsumi Textiles[]

A dye and clothes shop run by Kanji Tatsumi's family. The Amagi Inn is one of their patrons, which is why Yukiko is acquainted with Kanji.

Tatsuhime Shrine[]

A shrine overlooking the district on the hills that has long since been abandoned, though people occasionally write their wishes on ema. A fox living here wishes for the requests to be fulfilled by the protagonist so that word may spread about the shrine and people will visit it more.

In Golden, the protagonist can now draw a fortune from the yashiro for ¥200 to gain Social Link points with someone or catch bugs after receiving the Butterfly Net after 4/18. With Rank 2 Courage (Reliable), the protagonist can enter the shrine at night. During the evenings, a kimono-clad lady in white requests fish to eat. Trading certain fish will reward the protagonist with gemstones.

Marutake Hobby Shop[]

Marutake Hobby Shop (丸竹模型店, Marutake mokei ten)? is a model store that has closed due to lack of business. The daughter of the owners is a student at Yasogami High School. After accepting Quest 30: I Wish My Life Had Meaning Again, the protagonist can speak to the owner and obtain Unfinished Models to assemble on his table back at the Dojima Residence. After completing one, the owner will give the protagonist the next on the list. Only MF-06S Brahman and Heavy-Armor Agni are available.

In Golden, the hobby shop can be visited at night. There are four new robot models and six new scooter models.

Plastic Models
MF-06S Brahman
Heavy-Armor Agni
Melee Harihara
Turbo Recon Dyaus
Mobile Model Varna
D-Type Prithvi


Scooter Models
Silver Scooter
Orange Scooter
Light Blue Scooter
Red Scooter
Pink Scooter
Blue Scooter

Town Bulletin Board[]

Main article: Part-time Jobs

A notice board where the protagonist can check for job openings starting 4/23. The part-time jobs available are tutoring, hospital janitor, daycare assistant, envelope-folding, origami-making and translating documents. In Golden, getting a job with evening hours allows the protagonist to leave the Dojima Residence on nights when Dojima is home.

There is also a poster of Misuzu Hiiragi that the protagonist can examine, noted to be the same poster that was torn up inside the Midnight Channel. It is likely an advertisement for an enka song, reading: "Samegawa Bojou: Misuzu Hiiragi." Boujou in Japanese means "longing, yearning."

Souzai Daigaku[]

Souzai Daigaku (惣菜大学, University of side-dishes)? is a store that sells Steak Croquettes and Steak Skewers. Originally a lingerie store, the current owner first turned it into a butcher before settling on a prepared food store that sells "a taste of mom's cooking." A beefsteak menu was added in an attempt to revitalize the town. The skewers themselves are said to be 80% beef with the other 20% being a trade secret.[2] Since Inaba has no local meat farms, it is unknown where the beef comes from, though Atlus has clarified that it is beef.[2]

Item Stock Price (¥) Availability
Super Croquette 5 100 Rainy weather only
Steak Croquette 1 150 Every day
Steak Skewer 1 320 Every day

Chinese Diner Aiya[]

Chinese Diner Aiya (中華料理店愛家, Chuuka ryouri ten aiya)? is a favorite of Chie Satonaka, Kou Ichijo and Daisuke Nagase. Claims to be authentic Shanghai-style Chinese cuisine but the owner was born and raised in Inaba. The protagonist can eat at Aiya to increase his Social Stats. Used to be an oil store.[2] In the anime, Aika Nakamura works here.

On rainy days, Aiya serves a special dish with six pounds of rice and meat; if the protagonist can eat it entirely, the meal is free. When asked what the meat is, the owner replies that it's "Chinese cuisine, so it's sheep head and dog meat," referencing an expression about selling misleading products. In actuality, the meat is cheap but good quality pork.[note 1][2] After eating at Aiya eight times, the protagonist receives a book called The Ramen Way.

Item Social Stat Price (¥) Availability
Mabo Tofu Combo Courage +5 800 Monday-Tuesday
Chow Mein Set Diligence +5 Wednesday-Thursday
Aiya Steak Bowl Understanding +5 Friday-Sunday
Mega Beef Bowl Three at random except for Expression, +3 each 3,000 Rainy weather (afternoon only)

South[]

Shiroku Store[]

Shiroku Store sells expendable items and has a 20% sale on rainy days. The capsule machine outside was handmade by Shiroku's deceased husband.[3][4] It costs ¥200 to play and only works on rainy days. Using it will make time pass and the protagonist will receive one random prize from the list below. If the prize gets stuck and the protagonist calls Old Lady Shiroku, he will receive a Chest Key in addition to the prize, in random quantities.

Prizes
Firecracker
San-zun Tama
Ice Cube
Dry Ice
Pinwheel
Yashichi
Ball Lightning
Tesla Coil

Shiroku Pub[]

Only in Golden, at night the Shiroku Store transforms into the Shiroku Pub, a glitzy bar where Old Lady Shiroku dresses up in heavy makeup and a sparkly red dress. The protagonist can exchange gemstones for items, feed Akihiko the fish for Bread Crumbs, or work as a dishwasher to increase his Diligence. Depending on the customer, the protagonist may also gain points in Courage, Understanding, Expression or Knowledge.

Marukyu Tofu[]

Marukyu Tofu (丸久豆腐店, Marukyuu toufu ten)? is a tofu store run by Rise Kujikawa's grandmother. It has been less active as of late and Rise's grandmother, being the only employee, has shortened store hours.[5] When Rise returns to help out at the store in June, this allows her grandmother to make more tofu again. Rise is in charge of the morning batch before she goes to school, causing male customers to line up early in the morning.[2]

Daidara Metalworks[]

Daidara Metalworks is an equipment shop that sells weapons, armors and accessories. The inventory updates whenever the protagonist sells a specified amount of a material dropped by Shadows within the Midnight Channel. It is also open at night on rainy days.

Velvet Room[]

A portal to the Velvet Room, an ultramarine-colored door, is found between Daidara Metalworks and Yomenaido Bookstore. Here, the protagonist can manage his Personas and rank up the Empress Social Link.

In Golden, the protagonist can hand over new Skill Cards and buy copies of previously obtained ones.

Yomenaido Bookstore[]

Main article: Books

Yomenaido Bookstore (四目内堂書店, Yomenaidou shoten)? is a store where the protagonist can purchase books and read them back in his bedroom at the Dojima Residence. It is named after the owner whose family name is Yomenai, meaning "can't read." The owner didn't realize how unfitting the name was until after they opened.[2]

In Persona 4, new books are stocked periodically. If the previous book is not purchased by the date the next is added, the protagonist will be unable to buy the book.

In Golden, books now remain on sale even when new books are in stock.

Persona 4
Book Price (¥) Availability
The Lovely Man 1,200 4/20
Off Today 1,500 5/7
Forever Macho 1,200 6/1
Short on Cash 1,500 6/28
Man of History 1,200 7/15
Changing Careers 1,500 8/4
Man-God 1,200 8/24
Sensei's Friends 1,500 9/20
Farewell to Man 1,200 10/9
The Final Lesson 1,500 11/1


Persona 4 Golden
Book Price (¥) Availability
Expert Study Methods 2,800 4/20
Beginner Fishing 1,600
The Lovely Man 1,200
Off Today 1,500 5/5
Office Work Manual 2,800 5/6
English Made Easy 3,200 5/20
Easy Origami 3,000
100 Ghost Stories 3,400 6/11
Forever Macho 1,200
Catching Bugs 1,800
Short on Cash 1,500 6/28
Expert Fishing 4,800
Home Gardening 3,600 7/15
Man of History 1,200
Changing Careers 1,500 8/4
Hyperspeed Reading 9,800
Food Fight! 4,200 8/24
Man-God 1,200
Sensei's Friends 1,500 9/20
Farewell to Man 1,200 10/10
The Final Lesson 1,500 11/1
World Class Bugs 4,800 11/11

Moel Gas Station[]

P4A Moel Station

The gas station as it appears in Persona 4 Arena

A gas station attendant stands in front of the station on rainy days.

In Golden, the Jester Social Link can be ranked up here at night. Additionally, the protagonist's party members will appear on their scooters on different days. Taking them for scooter rides can teach them new skills or allow them to relearn old skills.

Bus Stop[]

The protagonist can use the bus stop to travel to part-time jobs and occasionally story locations, such as the Amagi Inn.

In Persona 4, this was only used for the Temperance Social Link.

In Golden, the bus can now take the protagonist to the Devil and Tower Social Links at night.

Mailboxes[]

When the protagonist makes a purchase through Tanaka's Amazing Commodities, he receives a Prize Sticker. After collecting three stickers, he can use a mailbox in the north or south side of the shopping district and mail away for a random plentiful or rare prize.

Plentiful
Item
Muscle Drink x5
Odd Morsel x5
Rancid Gravy x5
Firecracker x5
Ice Cube x5
Pinwheel x5
Ball Lightning x5


Rare
Item
Bead Chain x1
Snuff Soul x1
Chewing Soul x1
Amrita Soda x1
Homunculus x1

Vending Machines[]

Vending machines in both the north and south sections of the Shopping District sell various drinks. The protagonist can purchase five items per week from each vending machine and they are restocked on Mondays. When using the north vending machine, there is a chance of winning a free drink, the odds of which increase during a thunderstorm.

North
Near Konishi
Item Price (¥)
Dr. Salt NEO 120
Second Maid 120
The Natural 120


South
Near Shiroku
Item Price (¥)
TaP Soda 120
Orange Smash 120

Quests[]

Persona 4[]

Quest No. Quest Giver Available Reward Remarks
Book Exchange 8 Avid reader in front of Yomenaido Bookstore 5/23 The Gentle Way (book) Give him a Peach Seed
Acquire Coal 11 Loud Old Man, Shopping District North 6/5 ¥15,000 Dropped by Selfish Basalt, Steamy Bathhouse (7F-8F)
I Wish I Didn't Crave for Snacks 13 Fox 5/6, Complete #6 Hermit Social Link Up Talk to Slim Lady, Shopping District South; get Meat Gum from Chie and give to Slim Lady
Please Feed the Cat 14 Avid reader in front of Yomenaido Bookstore 6/3, Complete #8 The Punk's Way (book) Feed the cat one fish
Acquire a Horn 16 Housewife, Shopping District South 6/9 ¥18,000 Dropped by Grave Beetle, Steamy Bathhouse (9F-10F)
Please Find my Younger Twin 17 Orange haired girl, Shopping District South 6/9 Goho-M x5 Talk to her twin on Samegawa Flood Plain, then return
We Wish our Dog Would Return 20 Fox 5/6, Complete #13 Hermit Social Link Up Talk gently to the dog at the Riverbed and Shopping District North until it can be fed a Steak Skewer (buy at Souzai Daigaku)
Acquire Hard Boots 22 Avid reader in front of Yomenaido Bookstore 7/3, Complete #14 ¥5,000
Guide to Pests (book)
Buy from Daidara Metalworks (Sell Thick Hide x10)
Acquire Some Fashionable Dishes 27 Avid reader in front of Yomenaido Bookstore 8/9, Complete #22 ¥10,000
Riddlemania (book)
Dropped by Sky Balance, Marukyu Striptease (9F-10F), 3 needed
Experiment in Telepathy 29 Older twin 9/5 Dokudami Tea x5 Talk to the Older twin in Shopping District, South, then talk to the Younger twin on the Samegawa Riverbed and pick the first choice, come back and talk to the Older twin
I Wish My Life Had Meaning Again 30 Fox 5/6, Complete #26 Hermit Social Link Up
Unfinished Model
Talk to the Haggard Man, Shopping District North ("Want me to make it?"); build the Unfinished Model over 4 days, then give it to him
Acquire Fine Coal 33 Loud Old Man, Shopping District North 10/9, Complete #11 ¥40,000 Dropped by Power Castle, Secret Laboratory (7F-8F)
A Test of Literary Memory 34 Avid reader in front of Yomenaido Bookstore 9/26, Complete #27 Who Am I? (book) "Judo Medalist Names," "How one should live as a punk," "2 pages per pest," "Me"
Experiments in Telepathy, Part 2 40 Bookstore Twin 10/31, Complete #29 Super Sonic x3 Speak to the Riverbed Twin, then the Bookstore Twin; repeat

Persona 4 Golden[]

Quest No. Quest Giver Available Reward Remarks
I Wish I Didn't Crave for Snacks 8 Fox 5/6, Rank 2 Hermit Social Link Up Talk to Slim Lady, Shopping District, South; get "Meat Gum" from Chie and give to Slim Lady
We Wish Our Dog Would Return 9 Fox 5/6, Rank 3 Hermit Social Link Up Talk gently to the dog at the Riverbed and Shopping District North until it can be fed a Steak Skewer (buy at Souzai Daigaku)
I Wish My Life Had Meaning Again 11 Fox 5/6, Rank 5 Hermit Social Link Up
Unfinished Model
Talk to the Haggard Man, Shopping District North ("Want me to make it?"); build the Unfinished Model over 4 days, then give it to him
Book Exchange 18 Avid reader in front of Yomenaido Bookstore 5/23 The Gentle Way (book) Give him a Peach Seed
Please Feed the Cat 20 Avid reader in front of Yomenaido Bookstore 6/3, Complete #18 The Punk's Way (book) Feed the cat one fish
Acquire Coal 24 Loud Old Man, Central Shopping District, North 6/5 ¥15,000 Dropped by Selfish Basalt, Steamy Bathhouse (5F-7F)
Acquire a Horn 29 Housewife, Shopping District, South 6/9 ¥18,000 Dropped by Grave Beetle, Steamy Bathhouse (8F-10F)
Please Find my Younger Twin 30 Orange haired girl, Shopping District, South 6/9 Goho-M x5 Talk to her twin on Samegawa Flood Plain, then return
Acquire Inaba Trout 32 Master Daidara, Daidara Metalworks 6/14 Inaba Trout (weapon) Give Daidara an Inaba Trout. This can be fished from the river or bought from Tanaka's Amazing Commodities on 6/5 and 9/11.
Acquire Hard Boots 34 Avid reader in front of Yomenaido Bookstore 7/3, Complete #20 ¥5,000
Guide to Pests (book)
Buy from Daidara Metalworks (Sell Thick Hide x5)
Carbon Copy 35 Orange haired girl, Samagawa Flood Plain 7/13 Value Medicine x3 Dropped by Soul Dancer, Marukyu Striptease (1F-4F)
Harvest Two Types of Corn 38 Master Daidara, Daidara Metalworks 7/25 Grilled Corn (weapon) Buy Barrier Corn seeds and harvest Tetracorn and Makaracorn for Daidara.
Acquire Some Fashionable Dishes 40 Avid reader in front of Yomenaido Bookstore 8/9, Complete #34 ¥10,000
Picross Rules! (book)
Dropped by Sky Balance, Marukyu Striptease (9F-10F), 3 needed
Experiment in Telepathy 43 Older twin 9/5, Complete #30 Dokudami Tea x5 Talk to the Older twin in Shopping District, South, then talk to the Younger twin on the Samegawa Riverbed and pick the first choice, come back and talk to the Older twin
A Test of Literary Memory 45 Avid reader in front of Yomenaido Bookstore 9/26, Complete #40 Who Am I? (book) "Judo Medalist Names," "How one should live as a punk," "2 pages per pest," "Me"
Acquire Fine Coal 51 Loud Old Man, Shopping District North 10/9, Complete #11 ¥40,000 Dropped by Power Castle, Secret Laboratory (B3F-B4F, B6F-B7F)
Experiments in Telepathy, Part 2 53 Bookstore Twin 10/31, Complete #52 Super Sonic x3 Speak to the Riverbed Twin, then the Bookstore Twin; repeat

Trivia[]

  • Konishi Liquors is named after Toshiki Konishi, a developer whose family runs a liquor store. Initially intended to be a placeholder, the name stuck.[6]
  • For the 15th anniversary of Persona 4, Atlus released a special sake with the Konishi Liquor branding.[7][8]
  • Other shuttered businesses in the North of the shopping district include:
    • Nishino Barber
    • BIGSTONE Bicycle Shop
    • Ichikawa Electronics
    • Nakanishi Drugs
      • Note that these names are only in Golden, as the stores are left blank in the original Persona 4.

Notes[]

  1. In the Japanese version, the rainy day special is called the Special Meat Bowl, not specifying what the meat is. In the English localization, it is called the Mega Beef Bowl.

References[]

  1. Persona Magazine editorial team. (2012). Town Guide. Persona 4 Golden Premium Fan Book (pp. 173). ASCII Media Works. ISBN-13: 978-4048868150.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Atlus. (2009). Chapter 5: Setting. Persona Club P4 (pp. 183). Famitsu. ISBN-13: 475774630X.
  3. Old Lady Shiroku: "Hmm? Did you break it? You know, my late husband built these machines himself... For some reason, they only work on days when the weather is nasty, like rain. I remember it rained when he made them..."
  4. Atlus. (2009). Chapter 3: Minor Characters. Persona Club P4 (pp. 141). Famitsu. ISBN-13: 475774630X.
  5. Atlus. (2009). Chapter 3: Minor Characters. Persona Club P4 (pp. 140). Famitsu. ISBN-13: 475774630X.
  6. Persona Q Interview with Atsushi Kitajoh and Toshiki Konishi on Dengeki Online (July 16, 2014)
  7. @saketsunagi on Twitter (June 5, 2023): "大人気RPG 「ペルソナ4」のコラボ日本酒「純米大吟醸 八十稲羽」が登場!
    風味豊かな味わいが八十稲羽の穏やかな日々を想起させる逸品は本日6/5(月)より予約受付開始!7/10(月)より順次お届け予定です。
    https://saketsunagi.base.shop/items/74659555
    #ペルソナ4 #P4 #アトラス #コラボ日本酒 #酒繋"
  8. Persona 4 Collaboration Sake Announced. Persona Central. (Reggy; June 5, 2023)


Characters
Playable Protagonist - Yosuke Hanamura - Chie Satonaka - Yukiko Amagi - Kanji Tatsumi - Rise Kujikawa - Teddie - Naoto Shirogane
Social Link Margaret - Nanako Dojima - Ryotaro Dojima - Naoki Konishi - Kou Ichijo - Daisuke Nagase - Hisano Kuroda - Sayoko Uehara - Yumi Ozawa - Ayane Matsunaga - Ai Ebihara - Fox - Shu Nakajima - Eri Minami - Marie - Tohru Adachi
Major Igor - Mayumi Yamano - Misuzu Hiiragi - Saki Konishi - Mitsuo Kubo - Hanako Ohtani - Kinshiro Morooka - Noriko Kashiwagi - Taro Namatame - Old Lady Shiroku - Master Daidara - Minoru Inoue - Yuuta Minami - Kaneko - Aika Nakamura - President Tanaka - Chihiro Fushimi - Mr. Edogawa - Kanami Mashita - Moel Gas Station Attendant
Major enemies Shadow Yosuke - Shadow Chie - Shadow Yukiko - Shadow Kanji - Shadow Rise - Shadow Teddie - Shadow Mitsuo - Shadow Naoto - Kunino-sagiri - Ameno-sagiri - Kusumi-no-Okami - Izanami
Locations
Inaba Central Shopping District - Dojima Residence - Junes Department Store - Samegawa Flood Plain - Velvet Room - Yasogami High School
Midnight Channel Twisted Shopping District - Yukiko's Castle - Steamy Bathhouse - Marukyu Striptease - Void Quest - Secret Laboratory - Heaven - Magatsu Inaba - Hollow Forest - Yomotsu Hirasaka
Other Okina City - Shichiri Beach - Midnight Trivia Miracle Quiz - Tatsumi Port Island (Gekkoukan High School - Club Escapade - Iwatodai Station)
Music
Albums Original Soundtrack (Persona 4 / Golden / The Animation) - Never More -Reincarnation- - Persona 4: The Golden Animation Special Arrange CD - Persona 20th Anniversary All Time Best Album - Re:BRiLLiANCE
Songs "Ain't Nobody Can Hold Me Down" - "Alone in this World" - "Aria of the Soul" - "Studio Backlot/Backside of the TV" - "Beauty of Destiny" - "Dazzling Smile" - "Falling into Right Places" - "Heartbeat, Heartbreak" - "Heaven" - "I'll Face Myself" - "Just Like The Wind" - "Key Plus Words" - "Koisuru Meitantei" - "Never More" - "Next Chance to Move On" - "Pursuing My True Self" - "Reach Out To The Truth" - "Shadow World" - "Signs of Love" - "Sky's The Limit" - "SNOWFLAKES" - "Someone Else's Man" - "Time For True Revelation" - "Time To Make History" - "True Feelings" - "True Story" - "The Way of Memories" - "We Are One and All" - "Ying Yang" - "Your Affection"
Archives
Terminology Persona (Initial / Ultimate) - Persona user - Glasses - Fog - Shadow - Shadow Self - Party - Tactics - All-out Attack - Shuffle Time - Arcana Chance - Fusion Forecast - Weather Forecast - Investigation Team - Mystery Food X - Phoenix Ranger Featherman R
Lists Arcana - Personas - Shadows - Skills - Items (Persona 4 / Golden) - Requests - Status Changes - Activities - Calendar - Golden Trophies - The Animation / Golden Animation Episodes - Patches and Updates - Steam Profile Items
School Life Weather Forecast - Seasons - Social Link - Social Stats - Yen - Class - Studying - Books - Movie Theater - Bed - Fishing - Cooking - Part-time Jobs - Shrine - Scooter - Gardening - School Club - Bug Catching - Refrigerator - Crane Machine - Chagall Café - Tanaka's Amazing Commodities - Cat
Other Media
Games Golden - Arena - Arena Ultimax - Dancing All Night
Productions The Animation / -The Factor of Hope- / The Golden Animation - Visualive / the Evolution - Persona Stalker Club - 「PERSORA AWARDS」 - PERSORA AWARDS 2 - PERSORA AWARDS 3 - Persora -The Golden Best- - Persona VS
Publications Manga - The Magician - Dengeki Comic Anthology (the Animation / The Golden / The Golden Animation) - Kiri no Amnesia - Your Affection - Persona x Detective Naoto (manga) - Yasoinaba Case File - Persona Magazine
Drama CDs Persona 4 (Vol.1 / Vol.2 / Vol.3) - Persona 4 The Animation (Vol.1 / Vol.2) - Persona 4 Golden (Vol.1 / Vol.2)
Mobile Games The Card Battle - Colors - Persona 4: The Slot - Persona 4 the Pachinko
Events Music Live 2008 - Music Live 2009 - Music Tour 2010 - Music Live 2012 - Music Fes 2013 - Music Box 2014 - Super Live 2015 - Livehouse Tour 2015 - Super Live 2017 - Super Live 2019- 25th Anniversary Symphonic Concert
20th Anniversary Festival - 25th Anniversary - 25th FES
Miscellaneous Merchandise
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